Posts Tagged ‘copy’

Overheard: “Why should I pay someone $50 or more an hour to write something when I see ads for discount copywriters all over the internet for as low as $2 an hour?”

Answer: You get what you pay for.

Let’s start by looking at the ads themselves. Imagine that you are a painter and you want to advertise your services. You would pick your very, very best work – you might even create something specifically for the advertisements. After all, this is an example of the type of work you will do for your customers. Your craftsmanship and attention to detail will show in your advertisement, as it should. Above all else, you want to show what you are worth.

Now, imagine that you are placing an ad for your services as a writer or an editor. Shouldn’t that ad be the very best piece of writing you have ever done? Of course! You would take the time to make that ad absolutely perfect. And, yet, here are some examples of the ‘discount’ editors currently advertising on the internet (the names have been blurred to protect the guilty).

If their advertisements are riddled with grammar and spelling errors, just imagine what the rest of their work looks like. I’ll say it again – you get what you pay for.

Let’s go one step further and look at the types of writers you find on the big, discount sites. The very first one that came up – notice the 5 stars – is the best the site has to offer? {shudder} Need I say more?

One last consideration: At $2 an hour, what is the incentive to meet your deadline? What are the guarantees that any research is accurate or the work is original? Wouldn’t you rather pay $100 for two hours and receive well-crafted, ready-to-post or printable work than pay for 10-40 hours and get…well, what you see above?

Surge your SEO with video optimization

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Let’s face it; this generation’s attention span is shorter than ever. When looking for answers, your clients want easy and quick information – not tons of text. People overwhelmingly choose a video over just text, even if it takes the same amount of time to watch as it would to read. Oddly enough, people will spend hours browsing other videos even after they have found what they were looking for.

You will surge ahead of your competition by simply offering short videos on your site.

Read more about this phenomenon in our latest article.

We practice what we preach.

We recently wrote an article for an associate on why your website should receive professional treatment such as copywriting and/or editing.

Just as you would want your site designed by a pro, you should ensure that part of the process includes a professional writer/editor to go over every page with a fine-tooth comb. Coders code because that is what they do best. Editors edit for the same reason. The two are rarely, if ever, the same person.

Read the entire entry by clicking on the image.