It’s OK to have your own style, as long as you know what it is. Your best bet is to create an internal style manual so that your writing will be consistent and professional.

As an editor and writing coach, one of my pet peeves is when someone writes that a character “nodded his head” or “shrugged her shoulders.” I find this even in best-selling novels and it makes me cringe every time. An …

Nodding and Shrugging Read more »

As writers, we’re always looking for a little bit more to fund our passion. What better way to fund our writing than to – well – write? When you have a knack, you may find yourself writing about almost anything …

Writers beware! | You know it’s a scam when… Read more »

GOOD copywriters do so much more than turn phrases – they must be quick on the draw when it comes to creativity and research, particularly in the world of web content. Originality is key, but as important – if not …

Every fact must be backed! Read more »

Surge your SEO with video optimization Let’s face it; this generation’s attention span is shorter than ever. When looking for answers, your clients want easy and quick information – not tons of text. People overwhelmingly choose a video over just …

Video Optimization Read more »