As an editor and writing coach, one of my pet peeves is when someone writes that a character “nodded his head” or “shrugged her shoulders.” I find this even in best-selling novels and it makes me cringe every time. An …

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Surge your SEO with video optimization Let’s face it; this generation’s attention span is shorter than ever. When looking for answers, your clients want easy and quick information – not tons of text. People overwhelmingly choose a video over just …

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